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Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

Life after 50

The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Vicki Drummond, Greg Smith, Leon Kreitzman
Company: Nielsen
June 15, 1991
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Citation

Drummond, Smith and Kreitzman (1991a, June 15). Life after 50. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/life-after-50


Research papers

Adapting consumer choice modelling for the pharmaceutical industry

The authors discuss the development of a flexible Attitude -to - Behaviour model, originally developed to explore viable product developments in the communications market. The model has been applied to pharmaceutical marketing research, using patient...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Eric Willson, Kevin Mahoney
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Willson and Mahoney (1991a, June 15). Adapting consumer choice modelling for the pharmaceutical industry. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/adapting-consumer-choice-modelling-for-the-pharmaceutical-industry


Research papers

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Tom Brogan
June 15, 1991
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Citation

Brogan, T. (1991a, June 15). The relevance of the Canadian and US market experience public policy considerations. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-relevance-of-the-canadian-and-us-market-experience-public-policy-considerations


Research papers

Pharmaceutical pricing

With the increasing demands on health care expenditure due to a rise in the proportion of people aged 65 or more. Governments are and will continue to explore ways of reducing costs. It is likely that their focus will be towards the drugs bill rather...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Diana Grose, Alan J. Bowditch
June 15, 1991
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Citation

Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/pharmaceutical-pricing


Research papers

A market model used to develop the positioning platform for a new antihypertensive

The paper is divided into two parts. The first part explains the market model used to represent the antihypertensive market in Italy. The model takes into account the nature of the prescribing situation and its anomaly with respect to many consumer...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Nigel J. Burrows
June 15, 1991
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Citation

Burrows, N. J. (1991a, June 15). A market model used to develop the positioning platform for a new antihypertensive. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-market-model-used-to-develop-the-positioning-platform-for-a-new-antihypertensive


Research papers

Economic evaluation in health care

The objective of this contribution is to briefly outline the broad category of cost- benefit analysis and its potential to provide a meaningful instrument in marketing concepts for pharmaceuticals. First, the incentives for the interest in...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Angela Kempel
June 15, 1991
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Citation

Kempel, A. (1991a, June 15). Economic evaluation in health care. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/economic-evaluation-in-health-care


Research papers

Standardization of health measurement for different indications

A comparison of treatment regimes in the health service shows that different demands are made of the measuring instruments depending on the indication and national pecuharities. In searching for the most universally applicable procedure possible, we...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Peter Becker
June 15, 1991
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Citation

Becker, P. (1991a, June 15). Standardization of health measurement for different indications. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/standardization-of-health-measurement-for-different-indications


Research papers

The use of prescription data for sales force management and market research

This paper is divided into five sections; the first describes the data, which are collected from retail pharmacies and provide comprehensive information on the prescription drug sales transaction. Prescription characteristics, e.g. amount of drug...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Patrick Miller
June 15, 1991
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Citation

Miller, P. (1991a, June 15). The use of prescription data for sales force management and market research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-use-of-prescription-data-for-sales-force-management-and-market-research